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Worlds Uniting in Songs and Stories: How Liberal Arts Productions Embraces Local Culture

Writer's picture: Team Liberal ArtsTeam Liberal Arts

Global brands aim to engage audiences across boundaries, cultures and languages in the linked world of today. The difficulty, though, lies in connecting with a variety of audiences while being true to regional customs. This challenge has turned into a chance for Liberal Arts Productions, a creative film production company that specializes in brand films and music videos (MVs), to make stories that honor the diverse tapestry of the world's cultures. We'll show you how we create compelling and real narratives that connect with people everywhere by fusing local culture into commercials for global brands and music videos.



  • Research and Understanding: Thorough investigation and in-depth comprehension are the driving forces behind Liberal Arts Productions' success in capturing regional culture. The team does extensive research to understand the intricacies, traditions, values and customs of the target culture before beginning any project. The foundation for authentic narrative is laid by this research, which also guarantees that the finished work will be respectful of and relatable to the local audience.

  • Emphasizing Cultural Universals: Even while every culture has its own distinctive features, there are some human feelings and experiences that cut through all cultural boundaries. For the purpose of creating stories with a universal appeal, Liberal Arts Productions draws on these recurring themes. Love, family, friendship, and aspirations are some of the themes that the team focuses on in order to connect emotionally with a wide range of viewers while being loyal to the spirit of the region.

  • Collaboration with Local Talent: Collaborating with local talent is essential for successfully integrating local culture. Liberal Arts Productions works with regional creatives that have a deep understanding of the subtle nuances of culture, from actors and directors to musicians and choreographers. Through this partnership, the final result is guaranteed to be both a genuine celebration of local talent's creativity and expertise and a true reflection of the culture.

  • Adapting Visual Aesthetics: Visual narrative is essential for communicating culture, and Liberal Arts Productions is exceptional at encapsulating regional aesthetics. Every component, from the settings and attire to the cinematography and art design, is carefully chosen to produce a visually accurate portrayal of the culture being shown. The immersive experience of the audience is improved by the attention to detail, which gives them the impression that they have visited the center of the culture.

  • Incorporating Local Music and Language: Our team Liberal Arts Productions uses music as a potent cultural bridge to incorporate regional music into stories. The crew expertly incorporates music that enhances the narrative and appeals to the local audience, whether it is modern hits or traditional folk music. We frequently incorporate regional languages or dialects as well, which adds to the production's authenticity.

  • Telling Stories with Purpose: Beyond aesthetics, Liberal Arts Productions seeks to present compelling tales that have a deeper emotional impact. We shed light on social challenges, historical occurrences, and cultural practices that are essential to the region's identity by incorporating local culture. In addition to engrossing listeners, this goal-driven narrative promotes respect and empathy for many cultures.


Liberal Arts Productions has mastered the skill of incorporating regional culture into international advertising and MVs. We have developed a distinctive and genuine style that embraces the cultural richness of the world via thorough study, partnership with local talent, and purpose-driven storytelling. Liberal Arts Productions has demonstrated that in the field of storytelling, cultural inclusivity enhances the narrative and paves the road for a more united and compassionate world by bridging the gap between international businesses and local consumers.


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  • What is the intended purpose of your film/video?
    What goals are you trying to meet by using film/video production? Try to limit your goals so that your film/video production is easy to follow and has a nice flow. What is something you have to do or explain on a day-to-day basis that can be accomplished by video?
  • Who is going to see this film/video and where are they going to see it?
    Who’s your audience? What do they know/don’t know already? How will the film/video be distributed? -Website, broadcast, DVD, projection, social sharing, in-store display, etc.
  • What needs to be in the film/video?
    Do you have some ideas for the concept of the film/video? What are necessary scenes for the film/video? Ideas for locations, people, etc.? Create an outline of how you want your film/video to go and what you want/need to include.
  • How do you want your film/video to be narrated?
    Voice over, text, on camera talent, or any combination, etc.? Each one gives a very different feel and may not be appropriate for every film/video.
  • What style would you like it to have?
    Documentary, cinematic, narrative, testimonial, commercial, overview, etc.? Find examples of what you like and share it with us.
  • Budget?
    Film/video production can get expensive but we are able to work with most budgets. Your production may need multiple cameras, waterproof or high speed/low speed cameras, microphones and sound mixing gear, special lighting, special effects, etc. Also you can’t forget about allotted time for editing and if there will be any animation, CGI (Computer Generated Images), text effects, or multi-cam editing. These things can add up some extra time and some extra from your pocket if not properly planned and budgeted.
  • Deadline?
    Film/video productions can take weeks or months to produce so it’s best to plan as much in advance as possible.

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1st Floor, Building No. 123, Govind Nagar, Race Course,

Dehradun, Uttarakhand, 248001

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