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Unveiling the Unseen: Filming Brand Films in Unexpected Places

Writer's picture: Team Liberal ArtsTeam Liberal Arts

Liberal Arts Productions, a distinguished film production house, located in Mussoorie's magnificent foothills, is renowned for its out-of-the-box approach to brand filmmaking. We give our clients a new viewpoint and improve their brand storylines by going beyond conventional locales and capturing the soul of unexpected places. In this piece, we explore the craft of shooting commercials in unusual settings and the creative advantages it offers to our work at Liberal Arts Productions.



  • Challenging Preconceptions: We may challenge preconceptions and escape the constraints of traditional settings by making films in unusual locations. By choosing unusual places, we have a wider range of options, which intrigues viewers and grabs their interest. These surprising settings, whether they be snowy mountains, a far-off village, or an urban rooftop garden, offer a distinctive empty canvas for storytelling.

  • Authenticity and Connection: At Liberal Arts Productions, we think that a brand film's authenticity comes from its capacity to engage viewers on a deeper level. By shooting in unexpected locations, we may access a location's untainted, natural features, capturing their essence and merging them into the brand's story. This forges an emotional connection with viewers, generating feelings, and strengthening the bond between a company and its clients.

  • Unveiling Hidden Stories: Every place, no matter how ordinary, has untold tales waiting to be found. We discover compelling stories that give brand films context and significance by traveling into unanticipated locations. Whether it's a bustling market or an old monument, these settings offer a rich backdrop that enhances the brand's narrative and makes it more memorable and compelling.

  • Differentiating Brand Identity: Being distinctive in a crowded market is essential for any brand. Brand films shot in unusual locations are a potent tool for defining a brand's personality. We give our clients a competitive edge by adding uncommon and obscure locales, displaying their readiness to venture into unexplored territory and think outside the box. This strategy displays the brand as progressive and forward-thinking while also captivating audiences.

  • Amplifying Creativity: Filming in unusual locations stimulates our imagination and challenges us to think beyond the box. These settings test our creativity as we try to make the most of the environment, lighting, and textures to create aesthetically beautiful brand films. They encourage us to experiment with unusual camera perspectives, artistic arrangements, and narrative strategies in order to develop a visual language that appeals to viewers.


Filming commercials in unusual locations is a crucial component of Liberal Arts Productions' creative process. We create brand films that have a lasting impression by challenging stereotypes, encouraging authenticity, revealing hidden stories, differentiating brand identity and boosting creativity. Our distinctive viewpoint enables us to develop stronger connections with people and create narratives that cut over conventional lines. By using the power of filmmaking, we can convert ordinary locations into spectacular scenes that inspire viewers and compel them to interact with the brand.


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  • What is the intended purpose of your film/video?
    What goals are you trying to meet by using film/video production? Try to limit your goals so that your film/video production is easy to follow and has a nice flow. What is something you have to do or explain on a day-to-day basis that can be accomplished by video?
  • Who is going to see this film/video and where are they going to see it?
    Who’s your audience? What do they know/don’t know already? How will the film/video be distributed? -Website, broadcast, DVD, projection, social sharing, in-store display, etc.
  • What needs to be in the film/video?
    Do you have some ideas for the concept of the film/video? What are necessary scenes for the film/video? Ideas for locations, people, etc.? Create an outline of how you want your film/video to go and what you want/need to include.
  • How do you want your film/video to be narrated?
    Voice over, text, on camera talent, or any combination, etc.? Each one gives a very different feel and may not be appropriate for every film/video.
  • What style would you like it to have?
    Documentary, cinematic, narrative, testimonial, commercial, overview, etc.? Find examples of what you like and share it with us.
  • Budget?
    Film/video production can get expensive but we are able to work with most budgets. Your production may need multiple cameras, waterproof or high speed/low speed cameras, microphones and sound mixing gear, special lighting, special effects, etc. Also you can’t forget about allotted time for editing and if there will be any animation, CGI (Computer Generated Images), text effects, or multi-cam editing. These things can add up some extra time and some extra from your pocket if not properly planned and budgeted.
  • Deadline?
    Film/video productions can take weeks or months to produce so it’s best to plan as much in advance as possible.

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1st Floor, Building No. 123, Govind Nagar, Race Course,

Dehradun, Uttarakhand, 248001

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