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Tailoring Brand Films: Strategies for Different Business Sizes

Writer's picture: Team Liberal ArtsTeam Liberal Arts

We at Liberal Arts Productions, a film production house, recognize the value of meeting the specific requirements of companies of all sizes. In order to effectively communicate their messages and forge strong brand identities, we take a different strategy when making brand videos for startups and large corporations. Here, we'll discuss how we assist with creating brand films for both small and large companies.



  • Startups: Nurturing Brand Identity and Storytelling When our team Liberal Arts work with startups, we put a lot of effort into developing their brand identity from the outset. We consider it important to effectively express their story in order to convey their vision, principles, and creative solutions. We build engaging tales that connect with the audience by spotlighting the founders' enthusiasm, the issue they are trying to solve, and their distinctive value proposition. Our objective is to create a recognizable brand identity that emotionally engages viewers and lays the groundwork for future expansion.

  • Big Businesses: Reinforcing Brand Reputation and Innovation Team Liberal Arts understands the need for large corporations to use brand films to maintain their strong brand reputation. The company's accomplishments, knowledge, and dedication to excellence are intended to be highlighted in these videos. We make use of excellent narrative approaches, state-of-the-art technology, and high production values to highlight their prowess, professionalism, and unwavering dedication to innovation. Our objective is to produce brand videos that support their market position and are consistent with their brand image.

  • Budget Considerations: Creativity within Constraints Liberal Arts Productions understands that small firms may have tight budgets, whereas large corporations may have more resources available to them. We are committed to providing innovation and quality in all of our brand films, regardless of the budget. By utilizing effective storytelling approaches, sophisticated editing techniques and economical production processes, we develop creative ways to produce engaging films for entrepreneurs. With large companies, we apply our knowledge and cutting-edge production tools to produce aesthetically spectacular brand videos that complement their brand identity.

  • Target Audience and Distribution Channels: Depending on the size of the firm, different target audiences and distribution methods apply. For startups, our priority is raising awareness and attracting the interest of a certain specialized market. We use relatable narratives and venues that connect with their audience while creating brand films for them. When collaborating with large corporations, our goal is to increase their exposure and draw in a larger market. In order to ensure maximum visibility and impact, we produce brand videos that are suitable for a variety of distribution channels, including social media, television, and online streaming platforms.

  • Long-Term Partnership and Adaptability: Long-term relationships with our clients are important to us at Liberal Arts Productions. We are aware that companies change with time, and their brand films must change along with them. We closely collaborate with both small and large organizations, keeping up with their expansion, adjustments to their target markets, and advancements in marketing tactics. This versatility enables us to continuously improve and upgrade the brand videos to satisfy our clients' changing requirements and objectives.


At Liberal Arts Productions, we focus on creating brand videos that are specifically suited to the requirements of large corporations and emerging entrepreneurs. We support brand reputation and innovation for large corporations while fostering brand identity and narrative for startups. We produce brand films that successfully transmit the essence of each business size, establishing strong brand presence and leaving a lasting impression on the audience by taking into account budgetary restrictions, target audience, distribution platforms, and fostering long-term collaborations.


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  • What is the intended purpose of your film/video?
    What goals are you trying to meet by using film/video production? Try to limit your goals so that your film/video production is easy to follow and has a nice flow. What is something you have to do or explain on a day-to-day basis that can be accomplished by video?
  • Who is going to see this film/video and where are they going to see it?
    Who’s your audience? What do they know/don’t know already? How will the film/video be distributed? -Website, broadcast, DVD, projection, social sharing, in-store display, etc.
  • What needs to be in the film/video?
    Do you have some ideas for the concept of the film/video? What are necessary scenes for the film/video? Ideas for locations, people, etc.? Create an outline of how you want your film/video to go and what you want/need to include.
  • How do you want your film/video to be narrated?
    Voice over, text, on camera talent, or any combination, etc.? Each one gives a very different feel and may not be appropriate for every film/video.
  • What style would you like it to have?
    Documentary, cinematic, narrative, testimonial, commercial, overview, etc.? Find examples of what you like and share it with us.
  • Budget?
    Film/video production can get expensive but we are able to work with most budgets. Your production may need multiple cameras, waterproof or high speed/low speed cameras, microphones and sound mixing gear, special lighting, special effects, etc. Also you can’t forget about allotted time for editing and if there will be any animation, CGI (Computer Generated Images), text effects, or multi-cam editing. These things can add up some extra time and some extra from your pocket if not properly planned and budgeted.
  • Deadline?
    Film/video productions can take weeks or months to produce so it’s best to plan as much in advance as possible.

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Dehradun, Uttarakhand, 248001

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